Digital marketing, also known as online marketing, is the use of digital media to promote brands and connect with potential customers. It includes using email, social media, websites, and mobile apps.
Digital marketing strategies
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- Content marketing: Create valuable content to build brand image, capture an audience, and create business opportunities
- Email marketing: Promote products or services through email
- Content marketing: Create valuable content to build brand image, capture an audience, and create business opportunities
- Affiliate marketing: Earn commission for marketing another business’s products or services
- Mobile marketing: Use mobile devices to contact users with advertising messages
- Inbound marketing: Attract online users to your business through organic methods like SEO or pay-per-click campaigns
- Influencer marketing: Partner with content creators to create campaigns that generate attention and drive sales
Digital marketing channels
Social media, Websites, Landing pages, Email, Mobile applications, Text messages, and Multimedia messages.
Digital marketing goals
- Promote brands
- Connect with potential customers
- Build brand image
- Capture an audience
- Create business opportunities
- Drive sales